How to Write Slide Headlines That People Remember

Quick Summary:
  • Headlines guide understanding — they’re not just labels.
  • Write titles that summarize insight, not topic.
  • Keep them short, active, and results-focused.
  • When read in order, your slide titles should tell the story.

 

Slide titles are the most-read part of any presentation. A good headline gives meaning at a glance — a bad one makes the audience work harder than they should.

1. Treat Every Title as a Takeaway

  • Replace “labels” with short conclusions.
  • Example: “Revenue Growth” → “Revenue up 32% after pricing change.”
  • Each headline should answer: what’s the point?

2. Use Action and Outcome Words

  • Start with verbs: grow, reduce, increase, improve.
  • Quantify results when possible.
  • Keep under 12 words for readability.

3. Build Narrative Flow

  • Arrange slides so titles form a logical story.
  • Read them aloud: does the sequence make sense alone?
  • Trim any redundant or off-topic slide.

Quick Checklist

  • One message per title.
  • Use active language.
  • Quantify impact.
  • Keep rhythm and logic through the deck.

Write like a storyteller. Clear headlines make even complex data sound simple. Explore Presentation Templates at PresentationBase to match powerful writing with professional design.

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